Facebook's new timeline for brands offers a great opportunity for companies to customize their page and better communicate the message they want to convey to their customers. Here are five quick tips to help you make the most of the new brand page layout and features:
- Select a cover photo that will communicate the message you want to convey. In other words, make a good first impression because the reality is, most users only visit the actual page once unless you give them reason to come back.
- Clean up your posts. Look through all of your posts and do some house cleaning on your timeline. Only keep the posts that are relevant and point toward your ultimate goal — hide and trash the rest.
- Customize your tabs. You now have ability to use custom images, edit titles and reorganize your tabs. Only use applications that have value and enhance the users experience and take advantage of this great new feature!
- Clean up your photos. Pay attention to which photo appears in the thumbnail and take the time to do some house cleaning with your photo library. Delete old, irrelevant photos and be sure the photos that are in your library communicate the message you want to convey to your fans.
- Highlight Posts and Pin To Top. Be sure to highlight posts that include great photos and video of your product or service. Go through your entire timeline and click this feature for each post you want to highlight. Also, don't forget you have the "Pin to Top" feature for those great posts that deserve top billing.
Don't delay in taking advantage of these new features and do some house cleaning before you focus on accumulating new fans — make a great FIRST IMPRESSION!
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