Sell the Experience — PROPERTY + DESTINATION = BOOKINGS

A recent PhoCusWright study reported that 56 percent of U.S. travelers select their vacation destination online.  Hoteliers that sell the experience of not only their property, but the destination as well are far more likely to secure bookings than those that do not.

Take charge and sell the travel shopper on the destination.  Here are five great reason why you should  include destination shots in your promotional film.

1. There are a surprising low number of quality videos that promote a particular destination on the web today.  Don't leave it up to the travel sites to promote your destination because the truth is,  its not happening.  
2. Most travel consumers search hotels FIRST and destination information SECOND.  Why send them to another travel site or a competitors site for a destination video?  Provide everything they need on your site to drive them to BOOK NOW!
3. Most people are not looking for a blow by blow guided tour, but just enough visuals and information to get them excited about visiting a particular area.
4. Draw more traffic to your website and increase your Google ranking at the same time.
5. Increase the potential for other websites (travel and tourism, trade show sites, etc.) to link and embed your tour on their site.

Purchasing leisure travel is a substantial investment for the average consumer, give them the assurance they need to make a commitment and sell them on the experience.