Make no mistake, travel buyers want video, travel buyers search for video and travel buyers find video. The question is, will the videos they find on your properties influence them to book? Or cause them to doubt, hesitate and/or look elsewhere?
Its time that hoteliers take control of their online video marketing and realize the danger of leaving it in the hands of the consumer. Back in July 2010 Google reported that "over half of business and leisure travelers interact with online travel videos in all stages of their travel planning." (How Consumers Search For Travel Online, Ruthanne Terrero)
The fact is, videos have a significant influence on consumers’ travel decisions. The vital question that hoteliers need to address is, are the videos that are currently online (whether posted by the property, the consumer or a third-party site) selling or unselling their properties?
Give the travel buyer what they're looking for—video that informs, inspires and sells the experience of your properties as well as the destinations they're located in. What are you waiting for? Book your film today and lets get the cameras ... rollin'.
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